GoPro AI Editor
Industry
AI Video Editing
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Consumer Mobile
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OVerview & GOALS
GoPro is the leading video camera for outdoor adventurers - from hobbyist weekend warriors to pros - across a myriad of activities on land, in the water, in the sky. These users use GoPro to capture their experiences, and to potentially share them with friends and family. Quik is GoPro’s app for transforming the raw videos into the exciting, polished short-form reels that we are accustomed to seeing from GoPro ambassadors.
Most of the users of GoPro are not experts at video editing. The aim of GoPro AI Editing is to bring a professional video editor touch to every adventurer - the user just has to give feedback.
Goals & Success
The primary goal is to empower users to create high quality action videos of themselves without needing advanced video editing skills.
Metric(s):
1. # times AI recommendations are used
2. # times the AI recommendations are published.
Team & Timeline
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View Live Example
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I. Problem Discovery & Definition
Today, Quik app already suggests reels that users can edit. I talked to existing users about the GoPro experience - from adventuring in the wild to the in-app experience. Below are my findings about opportunities for an AI editor to further empower action video creation.
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User Quotes
I gathered and prioritized current user pain-points that hinder them from creating more content, so that AI Editing can help do more of the heavy lifting:
- Sequencing - Finding which clips to make a video from. Determining the sequence of the clips. It can be difficult to drag & drop on mobile.
- Image - Adjusting the image contrast, saturation, etc.
- Reducing redundancies - Today, sometimes the clips can look redundant, especially since users tend to have the GoPro camera on for long periods of time while doing one activity.
- Transitions - Today, transitions can look clunky, so making them look legit and shareable is important.
- Aspect ratio. Finding a flattering framing for the type of content is important; sometimes the wide angle camera can make the action look flattened or small.
- Soundtracks - It’s easy to end up with similar sounding clip.
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II. Solution Ideation & Validation
Iteration
The concept is an interactive video editor, just as if the user is working 1:1 with a professional live video editor. The user can tell the editor bot exactly what they are envisioning, or select from some prompts to get started. The AI editor will make the suggested changes, and users can easily revert back.
- Note - *The AI Editor page is not scrollable like ChatGPT because you wouldn’t generate a new video each time you make a manual edit. It is easy to undo; in the future, perhaps version history could be explored but seems like overkill.
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Iteration
For an initial lightweight test of the AI Editor, I inserted prompts in the feed where users normally see pre-made highlight reels. This helps with discoverability.
- Upon clicking a prompt, the user is brought into the AI Editor experience, which is similar to the existing Editing experience.
- For the UIs, I wanted to give the new AI-powered experiences a shiny treatment that made it obvious that they are AI workflows.
- I used emerging UI conventions such as the star icon to indicate AI, and a minimal gradient that is modern yet approachable.
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III. Impact & What's Next
This is an MVP concept that explores the interactions and capabilities of what AI-assisted editing could look like for GoPro's Quik app. Early usability testing is positive, with user feedback that it is easy to use and thatthey feel empowered. For next steps, there are more complexities to resolve around what kinds of edits to suggest, how to enable expanded creative expression vs converge on similar types of edited videos, loading interactions when the edit is processing, and when/whether to point the users back to manual editing workflows.
