HealChain
Industry
Blockchain Healthcare
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Consumer Marketing
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OVerview & GOALS
HealChain is a blockchain-powered mobile app that empowers users who are taking medical treatments to log their data for their own tracking while also monetizing it. It allows patients to have control over how their data is used, which is a different approach from typical healthcare apps on the market today.
Team & Timeline
I worked closely with their head of marketing to redesign their landing page in Webflow and optimize it with landing page best practices ahead of their app launch. The project took 9 hours to complete, including typography, graphics, info pages, and fine-tuning responsiveness.
*Note - The mobile UIs on the site are by a previous agency. I may help with a future iteration.
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View Live Example
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I. Problem Discovery & Definition
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User Quotes
Since the goal of this project was to quickly get a marketing page ready to go, this version was more brand-vision driven.
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II. Solution Ideation & Validation
Iteration
The stakeholders wanted a brand identity that is friendly, futuristic, and minimal. I gave them a mood board of 3 different styles to choose from. They liked the simplicity of Styles 1 and 2, with a bit of the graphics from Style 3.
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Iteration
The responsive design builds on the brand's existing site; I created new brand guidelines including typography selection, colors, etc, while preserving the pre-existing brand identity.
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III. Impact & What's Next
This first iteration of the site was spurred by a need to get something up quickly. For next steps, there will be testing of different sections and copy for improved conversion, as well as sections that are more clearly about mobile downloads. The mobile experience will also be considered for improvements.
